Trigger-based journeys
Configure this capability around your team’s approved processes, customer consent and connected systems.
Marketing
WhatsApp marketing automation
Build timely WhatsApp journeys around customer actions and lifecycle stages.
Availability note: Product scope, limits and release availability require confirmation against the current verified feature matrix. The page does not guarantee that every described workflow is enabled in your account.
Built for useful conversations
Bring the work around every conversation into view
Explore how whatsapp marketing automation could fit a controlled customer-conversation workflow. Start with the customer expectation, required data, accountable team and exception path, then confirm the exact VartaFlow capability set before purchase.
Audience rules
Configure this capability around your team’s approved processes, customer consent and connected systems.
Goal tracking
Configure this capability around your team’s approved processes, customer consent and connected systems.
How it fits your workflow
- Connect the customer context. Bring relevant contact and journey information into the workspace.
- Design the response. Set ownership, templates and automation boundaries.
- Learn and improve. Review activity and refine the journey without losing human oversight.
Important considerations
Access to WhatsApp Business Platform capabilities, templates and messaging is subject to Meta’s current policies and account eligibility. Meta messaging charges, taxes and optional service fees may be separate from a VartaFlow subscription.
Explore the WhatsApp API knowledge hub →Buyer checklist
Questions to verify for whatsapp marketing automation
Ask for answers tied to the current release and your proposed journey. Keep unknowns visible in the implementation plan rather than treating a marketing example as a contractual capability.
- Which whatsapp marketing automation capabilities are available in the current release?
- What account, policy or onboarding prerequisites apply?
- Which limits, roles and reporting fields are included?
- What happens when automation or a connected system fails?
Turn WhatsApp conversations into coordinated customer journeys
Start with VartaFlow or talk with our team about your workflow.