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Templates
Draft and govern clear WhatsApp message templates with safe variables, accountable review and useful response paths.
1 min read · 95 words.
Match each template to the customer expectation established during opt-in. Validate variables, destinations and fallback values. Current category and review requirements must be confirmed in Meta documentation.
Drafting checklist
State the purpose early, use plain language and make the sender recognisable. Give each variable a documented source, type and maximum practical length. Avoid constructing sentences that become misleading when optional data is absent.
Governance
Record the template owner, intended audience, consent basis and approval status. Re-test links and variables after edits, retire unused variants and verify current platform rules before submission or reuse.